Storytelling is all about engagement, using the power of words to create empathy, loyalty, and aspiration. By telling stories, based on solid evidence, we can win over hearts and minds, and encourage people.
To Gain Visibility?
Whether you share your story through newsletters, email communications, business website, blog, Facebook, or Twitter…it can turn out to be a powerful marketing and advocacy tool that moves people from awareness to action.
To Create connections, gather support?
Connect with your audience and motivate them to support your social venture. Invite them to become champions of the change you seek to effect. A powerful story can transform people’s core relationship to the issue(s) you work to address and lead to their long-term support. Sharing compelling stories allows you to keep your supporters engaged and make new connections with fellow changemakers, funders, thought leaders, journalists, and others. You can use your story for grant proposals, pitches, presentations, panel discussions, interviews, and more.
Transform yourself and your venture
Storytelling is transformational for both the storyteller and the audience. The process of creating your story will enable you to reflect on where you came from, where you are now, and where you hope to go in the future. It allows you to refocus on your vision and maintain authenticity. Once you have distilled the core of your story, you can tell it in a multitude of ways, depending on the purpose of telling your story and your audience.